Opportunity
Overview
The Rise of Unique Stay Hospitality
The COVID-19 pandemic brought people out of their homes into nature - the only place free of lockdowns and health risk - like never before. A generation of travelers that prioritizes experience was brought to the bounds of nature. In these hubs around National Parks and other outdoor focused destinations, small unique Airbnb properties began to catch fire on social media. A new category of unique stay hospitality was born and brought to the forefront.
Airbnb’s Shifting Strategy
Unique stay properties quickly became one of the most lucrative categories for both hosts and platforms themselves. Noticing wild success, Airbnb shifted strategy to heavily promote unique stays. They even began recruiting boutique developers, validating the massive opportunity.
Next Iteration:
Scaling Unique Hospitality
Developers brought unique stays to scale - placing multiple thoughtfully-designed units on shared sustainable properties with curated amenities. Immersive retreats near nature hubs and in close proximity to major metros on the East and West coasts surged in popularity.
Hotel Comparables
Reaching Maturity
Proof of the category's strength - institutional money is flowing in. Summit Hotel Properties partnered with Onera Escapes (Onera Fredericksburg) on a unique-stay focused REIT. This is a much quicker climb to institutional capital than the Airbnb category overall, just now reaching that level.
Forgotten Region
Comparables show heavy unique stay concentration out West & on the East Coast, with an obvious lack of product in the Southeast. Shangri La will pioneer sustainable hospitality where it's most lacking.
Clark Farm Silos
Clark Farm Silos
Zion A-Frame
Zion A-Frame
Hawkeye House
Hawkeye House
Georgia Treehouse
Georgia Treehouse
Juniper's Tent
Juniper's Tent
Montana A-Frame
Montana A-Frame
Bozeman Carriage House
Bozeman Carriage House
Moonpass Lookout Tower
Moonpass Lookout Tower
Dunton Hot Springs
Dunton Hot Springs
Blackberry Farms
Blackberry Farms
Inness
Inness
Piaule Catskill
Piaule Catskill
Shou Sugi Ban
Shou Sugi Ban
Bolt Farms
Bolt Farms
Willow House
Willow House
Live Oak Lake
Live Oak Lake
Onera
Onera
Shangri La
Shangri La
